Our People

Gretchen M. Jameson

Founder & Principal


Gretchen Jameson has invested her career leading strategy, communications and branding for nonprofit organizations. Her passion is to help those who “do good” sustain mission and persist toward inspired vision.

Following five years as a high school educator, Gretchen was recruited by the Youth Ministry Office (YMO) of The Lutheran Church—Missouri Synod (LCMS). As the Associate Director for YMO Communications, she directed brand development for multiple conferences and national programs, including the 2004 and 2007 National LCMS Youth Gatherings (which drew crowds of 35,000).

In 2008, Gretchen joined Concordia Publishing House as Director of Public Relations and Corporate Communications. There, she was responsible for the company’s product promotion and publicity, and total brand strategy. She also served on the director-led team that positioned CPH to secure the 2010 Missouri Quality Award for Business Excellence.

In April of 2010, Gretchen launched her own public relations consultancy, purePR. With a tag line of “Mission Matters Most,” purePR’s national client roster included nonprofit and select for- profit organizations impacting communities locally, nationally and internationally.

Gretchen was recruited as the Vice-President for University Strategy, Culture and External Relations for Concordia University in 2014. At Concordia, her work focuses on the vision achievement at both University campuses in Mequon, Wis., and Ann Arbor, Mich.

A much-sought-after speaker, Gretchen frequently keynotes for national, regional and district conferences on the topics of brand identity, communications strategy and organizational culture.

A 1997 graduate of Concordia University Nebraska, where she was named Young Alumnus of the Year in 2010, Gretchen also holds a master’s degree in public relations from Webster University. Webster named Gretchen as a distinguished alumnus in 2012.

As a 2012 recipient of the Emerging Young Professional award from the ATHENA Leadership Foundation – St. Charles, Missouri, Gretchen values civic service in her community. In 2013, she was named as one of the 50 “Beyond the Best” leading business professionals in St. Charles County, Mo. She enjoys giving back as a volunteer with Girl Scouts of America as the leader of her daughter’s Daisy troop.

Gretchen, her husband, Leon and their two daughters (ages 6 and 1) reside in Wisconsin, where her husband serves as Pastor to Families at Hales Corners Lutheran Church. !


Partner Providers


Over the years, purePR has developed a thriving network of vendor partners. The vendors listed below are Gretchen Jameson’s personal top-picks for outstanding service, creative excellence and content know-how. Please let her know if you’d like to be connected:

purePR Vendor Recommendations:

Bordeleau Productions, Adrian Bordeleau (principal)

Designs With Aim, Amy Balzer-Pemberton (principal)

Inkwell Creative, Lindsay Galvin (principal)

Inspirmedia Ministries, Phil Grimpo (executive director)

K. Thaemert Photography, Karen Thaemart (principal)

Nathan B. Harrmann Photography

P. Berkbigler Design & Illustration, Paul Berkbigler (general head honcho)