1. Welcome, Crider Health Center: Our newest nonprofit healthcare client

    purePR announces the addition of Crider Health Center to its client family At purePR, we are dedicated to partnering with passionate people of purpose to shape and share messages that impact communities. The addition of Crider Health Center to our client fold is an excellent extension of this mission. Since 1979, Crider has been serving...
  2. Social Media Noise in 2013 (and how to be heard)

        This morning I discovered a new must-follow Twitter account. Seriously. @GalwayBuoy That’s right. This Twitter “user” based in Ireland’s iconic Galway Bay boasts, “From Galway Bay, I will be tweeting data from @irishlights, @TechWorksMarine and @smartbayireland sensors and race/festival info for the #volvooceanrace finale.” Or maybe I’d prefer to go farther toward the...
  3. Fun vs. Frivolity: Why Strategy Matters Most in Successful Communications

    I spend lots of time helping clients consider the profound difference between strategy and tactics. Mostly because people love tactics, and when they hire a communications consultant what many staffers are really hoping I’ll do is walk into the room and say: “Let’s build a Twitter! Here we go!” People are enamored with tactics because, let’s...
  4. Nonprofit Benchmarking: Why You Need People Who Are Better Than You

      Critical questions for those who would excel at their profession: Who is better than you at what you do?  Who is better than you at part of what you do?  Most of us aim to say we’re more than passably good at our profession or craft. It can seem counter-intuitive to actively seek out...
  5. Non-Profit Communications Strategy Starts Here

      Time to get strategic folks: I’m currently working on a communications audit with a large church client. Our work is particularly relevant for those of you working in similar non-profit, ministry based settings, where often strategic communications is not a priority. This is the reality not for want of good strategy or even because...
  6. Public Relations Career Advice: In the best cases, the job chooses you

      I am starting this post with a disclaimer – I haven’t yet watched Kim Kardashian’s documentary, SPINdustry, but am about to make a few base observations that stem from the title alone (a rose by any other name would definitely smell sweeter …). And the fact that many articles are leading with: want to...
  7. Gimme That: Corporate Social Responsibility as PR Strategy

    I’ve been handed a large new assignment. My CEO has asked that I come up with a singularly impressive philanthropic gesture for the company; one that will really cause our stakeholders to take serious notice of our overwhelming good will. As a professional public relations practitioner, this assignment is truly music to my ears. To a...
  8. Status Quo

      My group is reading Tribes. That surely means a great deal to some true Godin fans; little to people who have never heard of him; and probably provokes something of a sneer from those who pretty much have decided that the thesis is overdone. For our group, it’s been a great read and a...

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