1. Why Mission Matters Most

    It’s the passion that drives you. It’s the cause that connects you. It’s the energy, the source of unity, the tie that bids—it’s your mission. We’re launching our new website today, and so it seems more than appropriate to lead with a post about the passion that powers purePR. The website is a giant step...
  2. 7 ideas to build a better nonprofit website

    Recently, I had the pleasure of reading through Scott Stratten’s work, unMarketing. It’s a clear, fresh and easy ready and I encourage you to take it on as part of your Friday resource reading (a habit I highly encourage). Stratten explores the concept of unmarketing in a realistic, clever way that won’t really “surprise” you,...
  3. Get Real: In communications strategy, being human is key

    “The ability to set up a profile on Facebook or Twitter, the wherewithal to update status in each network, the capacity to befriend people within each network, is in fact, child’s play. … There’s a bigger, more significant opportunity to make a true impact … the tools are just extensions of you and your expertise...
  4. Social Media in the Church

    Listen to purePR on KFUO Next week, I will be leading a day long conference experience in St. Louis at the invitation of the Association of Lutheran Mission Agencies. Our topic? Social media and branding in mission focused organizations. It’s a topic that extends beyond the religious community, and impacts nonprofits that are oriented around...
  5. Message Frequency: How Do You Communicate Beyond the Moment?

      How many times do you need to hear a message before it really sinks in? At one point or another, and particularly when we’re trying to engage in topics out of our norm or experience, we’ve all suffered from thick-head syndrome. Good communications theory has always stressed the need for multiple message platforms and...

Archives

  • 2013
  • 2012
  • 2011
  • 2010
  • 2009