1. Status Quo

      My group is reading Tribes. That surely means a great deal to some true Godin fans; little to people who have never heard of him; and probably provokes something of a sneer from those who pretty much have decided that the thesis is overdone. For our group, it’s been a great read and a...
  2. Good PR

    Disagree if you want, but if they were being really honest (the kind of anonymous that usually only happens under the cloak of Internet anonymity, or the kind that comes after a 2-martini Happy Hour, depending on your level of personal expression) many business-types consider PR the soft-shoe of real marketing savvy. The blatant truth of the...

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