1. Recommended PR Social Media Reading

      This week, I asked our new Integrated Marketing Strategist and Community Manager for his “top 3” social media guru picks – I’ve been enjoying checking out the limited few he (somewhat under duress) whittled out of his impressive feed of 238 sources (which yes, he received feeds from, and works his way through each...
  2. Public Relations Career Advice: In the best cases, the job chooses you

      I am starting this post with a disclaimer – I haven’t yet watched Kim Kardashian’s documentary, SPINdustry, but am about to make a few base observations that stem from the title alone (a rose by any other name would definitely smell sweeter …). And the fact that many articles are leading with: want to...
  3. Sometimes all those tweeting birds can be pretty dang obnoxious

      An e-marketer.com article today answered the question: who finds Twitter more effective, advertisers or consumers? With the relative absence of MOST consumers across most demographics on the short-format life-update (a.k.a. microblogging) platform, the answer seems to be resoundingly: the advertisers. Shocking, eh? Here’s what the article has to say: The research, which included surveys...
  4. Social media missteps in a PR2.0 world

      I’m currently working on my 2010 corporate communications strategy, and have been immersing myself (more than usual) into any topic I can possibly find related to social media. With my mind already tuned in that direction, and my hypothesis taking shape that there is “nothing new under the sun; you just have to actually KNOW what...
  5. Authentic YOU, Authentic Company: personal vs. corporate brand strategy

    Observations are often obvious. Here’s one to start us: It’s a new era in communications, socialization, marketing, and certainly in relationship building and management. Recently @mariansalzman posted a tweet querying where the future of political campaigning is headed in the U.S. She ponders, “#pnid If candidates are brands, what attributes will resonate in local elections ’09?...
  6. The Evolution of Blogging (Start Talking Comfy)

    On Copyblogger, there’s a great post by Brian Clark that explores the seemingly cyclical-rumor that blogging is dropping off in popularity as social media short-format options rise in “prominence.” Blogging is Dead (Again) is the catchy title, and Brian does a great job of suggesting that this is really not the case, and (to use his words citing...
  7. Gimme That: Corporate Social Responsibility as PR Strategy

    I’ve been handed a large new assignment. My CEO has asked that I come up with a singularly impressive philanthropic gesture for the company; one that will really cause our stakeholders to take serious notice of our overwhelming good will. As a professional public relations practitioner, this assignment is truly music to my ears. To a...
  8. Twitterati – It’s Not How Many Use It; It’s How It’s Used

    There’s an awful lot to say about Twitter. Far more words than this little 140-word max micro-blogger would ever allow are being bandied about by a motley crew of observers in countless media forums, at corporate lunch tables, and from comfy coffee shop sofas. Whether it’s a fascination with what celebs are (or are not) Tweeting; or...

Archives

  • 2013
  • 2012
  • 2011
  • 2010
  • 2009