1. Cam Winston! OR: Why Don’t More People Fan Our Social Media Pages?

    I’m a Frasier fan. There are many situations in life, business, and play that can be explained with a clip (or quip) from this cleverly written show, and this post is one such occasion. In season 7, episode 11’s “The Fight Before Christmas“, Frasier decides to throw a fantastic Christmas party, and even goes so...
  2. More Cowbell: Get to Know Your Thought Leaders

    Recently, I had lunch with a new colleague who grew up on a farm in Minnesota. This is an important detail to share at the top of this post because it explains his use of a really fascinating term. Well, fascinating for a suburban raised woman like me. He was discussing his industry in our...
  3. Nonprofit Benchmarking: Why You Need People Who Are Better Than You

      Critical questions for those who would excel at their profession: Who is better than you at what you do?  Who is better than you at part of what you do?  Most of us aim to say we’re more than passably good at our profession or craft. It can seem counter-intuitive to actively seek out...
  4. Message Frequency: How Do You Communicate Beyond the Moment?

      How many times do you need to hear a message before it really sinks in? At one point or another, and particularly when we’re trying to engage in topics out of our norm or experience, we’ve all suffered from thick-head syndrome. Good communications theory has always stressed the need for multiple message platforms and...
  5. Non-Profit Communications Strategy Starts Here

      Time to get strategic folks: I’m currently working on a communications audit with a large church client. Our work is particularly relevant for those of you working in similar non-profit, ministry based settings, where often strategic communications is not a priority. This is the reality not for want of good strategy or even because...
  6. Social Good PR: St. Louis Social Service Agencies Worth Noting

      For those of us who engage in public relations because we believe that good communications maximizes opportunities for better relationships, which can lead to an organization’s ability to better sustain its mission and achieve its vision, entities that are uniquely focused on doing social good in our communities need to matter. PR pros offer skills that can truly...
  7. Tips for PR Consultation: From Hack to Valuable Coach

      Seth Godin knows a lot. There. That’s my understated launch for this post. His recent quick quip, Finding your brand essence says a lot – and then some – about how consultants should work. Lately, I’ve been mulling over related ideas. Here’s what this post led me to chew on – and generally it...

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