1. Nonprofit Timeline Toolkit (for pages)

    It’s here. It’s here. It’s finally here. As a Timeline for Facebook fan (on my personal profile page, the image from which we’re sporting above), I’ve been waiting months for the big announcement that Facebook made yesterday. At long last the visually commanding Timeline layout for profile pages is available for organization pages. (Yes, I...
  2. 7 ideas to build a better nonprofit website

    Recently, I had the pleasure of reading through Scott Stratten’s work, unMarketing. It’s a clear, fresh and easy ready and I encourage you to take it on as part of your Friday resource reading (a habit I highly encourage). Stratten explores the concept of unmarketing in a realistic, clever way that won’t really “surprise” you,...
  3. 30 Social Media Predictions for 2012, and the 5 that matter most for nonprofits.

    Image source: iStock Photo A great post on Social Media Examiner launched as we flipped the calendar into 2012. The 30 social media predictions from a collection of well-versed experts shared in the post are worth a careful read. After all, social media is literally e.v.e.r.y.where. From grandmas to preteens, business types to blue-collar bloggers,...
  4. Three Social Media Truths for Nonprofits

    Tomorrow, purePR will host its first nonprofit “new media meet-up“. The idea was to put together an event that is low key, cost free, and jam packed with useful ideas and practical theory for our area nonprofit friends. I am planning to talk for a mere 35 minutes (and if you know me, you recognize...
  5. Fun vs. Frivolity: Why Strategy Matters Most in Successful Communications

    I spend lots of time helping clients consider the profound difference between strategy and tactics. Mostly because people love tactics, and when they hire a communications consultant what many staffers are really hoping I’ll do is walk into the room and say: “Let’s build a Twitter! Here we go!” People are enamored with tactics because, let’s...
  6. You Are Invited: Maximize conferences and events to boost social media success

    Last week purePR had the extraordinary opportunity to lead, learn, and grow as part of the 2011 National Lutheran Education Association Convocation. This is a triennial event that gathers thousands of educators (teachers and administrators) from throughout the United States and the world. 2011 was the first Convocation where social media was more than a...
  7. Get Real: In communications strategy, being human is key

    “The ability to set up a profile on Facebook or Twitter, the wherewithal to update status in each network, the capacity to befriend people within each network, is in fact, child’s play. … There’s a bigger, more significant opportunity to make a true impact … the tools are just extensions of you and your expertise...
  8. Social Media in the Church

    Listen to purePR on KFUO Next week, I will be leading a day long conference experience in St. Louis at the invitation of the Association of Lutheran Mission Agencies. Our topic? Social media and branding in mission focused organizations. It’s a topic that extends beyond the religious community, and impacts nonprofits that are oriented around...
  9. Starting Point: Great communications is all about the relationship

    Social media. Direct mail. Enews campaigns. Web sites. Traditional advertising. Online advertising. The communications choices facing organizations and businesses are endless and overwhelming, particularly when there is a need to be budget conscious (and who can afford not to be these days, right?). Added to that, for every tactic, there are experts who explain why it’s...

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