Ten Titles on the 2013 purePR “Must Read” List

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by Gretchen Jameson, Owner, purePR

January is just about over. How are those new year resolutions holding up? A resolution that I adopted years ago – and one that stuck – was to set aside time every Friday afternoon for serious professional reading.

And so, as 2013 launches, here are the first ten titles waiting for a good Friday read:

purePR_InformationDietThe Information Diet: A Case for Conscious Consumption by Clay A. Johnson

“The modern human animal spends upwards of 11 hours out of every 24 in a state of constant consumption. We’re all battling a storm of distractions, buffeted with notifications and tempted by tasty tidbits of information. And just as too much junk food can lead to obesity, too much junk information can lead to cluelessness.”

This meaty read is appropriate to start the year, with its promise to help us engage information consumption that helps us be, “smart, productive, and sane.” The read comes as a recommendation from my esteemed colleague, Dr. Bernard Bull. Bernard has a passion for pursuing what it means to “create, inspire, and empower high-impact digital age learning communities.” He’s beyond clever and well worth a follow on Twitter, Pinterest, Google+, LinkedIn, wherever his digital footprints may be found.

Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark

We coach lots of leaders, CEOs, speakers, and others in the fine art of personal branding, and so this read with its focus on iconic personal brands is a smart read not only as I help to build client brands, but my own.

Think Like Zuck, Ekaterina Walter 

Everyone, and I mean everyone, is reading this book.

One of our favorite PR wonks, David Meerman Scott has this to say about Think Like Zuck, ““Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.”

I’m looking forward to unlocking the five success principles Walter explores in the book and seeing how they jive with purePR’s work and certainly with our clients approach to strategy and vision.

To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink

PR is about persuasion, some would say smoke and mirrors. Some would say spin. This book intrigues me. Pink’s premise is that every single person is in sales, at home, at the market, at the gym. Curious to read his thesis and looking forward to the practical promise of: “the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more.”

Start with Why: How Great Leaders Inspire Action by Simon Sinek

This will be my second read of Sinek’s manifesto. And I’m eager for it. Go read this book. And watch Sinek talk about how great leaders inspire action here.

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

I bit my nails for years. At age 30, I stopped. After years of bargains, promised toys, bitter nail polish, and my own shyness about my ugly hands, I simply … stopped. Why? I’m not entirely sure, but that habit was gone. This book intrigues me. What habits are helping me, my clients, my family and which are harmful?

purePR_Kindle_BookshelfQuiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain

“At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams.”

Introverts are to be found among my clients, my coworkers, my vendor partners, and even in my home. Am I listening to them? Let’s find out.

Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield

Heather Mansfield (give her a follow on Twitter @nonprofitorgs) cares about mission and has given her professional life (and probably a good chunk of her personal life) to helping nonprofits make their mark. I’m really keen to dig into her ideas and walk away with meaningful insights that purePR can apply immediately in our work.

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Sarah Durham

At the end of the day, our clients are focused on capturing attention and deepening engagement among current and potential audiences, and that engagement needs to lead to action including funds raised, time given, and advocacy shared. Looking forward to Durham’s exploration of how brand building will lead to these important results.

Measuring the Networked Nonprofit: Using Data to Change the World by Beth Kanter

We love Beth Kanter. And more than that, the purePR team loves numbers. Combine the two, and you’ve got an unbeatable read.

So there is the line-up to launch the year. What titles look most intriguing to you? What would you add to our list?

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