1. Sometimes all those tweeting birds can be pretty dang obnoxious

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      An e-marketer.com article today answered the question: who finds Twitter more effective, advertisers or consumers? With the relative absence of MOST consumers across most demographics on the short-format life-update (a.k.a. microblogging) platform, the answer seems to be resoundingly: the advertisers. Shocking, eh? Here’s what the article has to say:...
  2. Social media missteps in a PR2.0 world

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      I’m currently working on my 2010 corporate communications strategy, and have been immersing myself (more than usual) into any topic I can possibly find related to social media. With my mind already tuned in that direction, and my hypothesis taking shape that there is “nothing new under the sun; you just...
  3. The Evolution of Blogging (Start Talking Comfy)

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    On Copyblogger, there’s a great post by Brian Clark that explores the seemingly cyclical-rumor that blogging is dropping off in popularity as social media short-format options rise in “prominence.” Blogging is Dead (Again) is the catchy title, and Brian does a great job of suggesting that this is really not the case,...
  4. Gimme That: Corporate Social Responsibility as PR Strategy

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    I’ve been handed a large new assignment. My CEO has asked that I come up with a singularly impressive philanthropic gesture for the company; one that will really cause our stakeholders to take serious notice of our overwhelming good will. As a professional public relations practitioner, this assignment is truly music...
  5. Status Quo

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      My group is reading Tribes. That surely means a great deal to some true Godin fans; little to people who have never heard of him; and probably provokes something of a sneer from those who pretty much have decided that the thesis is overdone. For our group, it’s been...
  6. Good PR

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    Disagree if you want, but if they were being really honest (the kind of anonymous that usually only happens under the cloak of Internet anonymity, or the kind that comes after a 2-martini Happy Hour, depending on your level of personal expression) many business-types consider PR the soft-shoe of real marketing savvy....

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